Five Ways the Rich Think Differently

This episode could transform your relationship with money for good.

If you’ve ever felt stuck financially, self-sabotaged your success, or believed wealth just wasn’t “for you,” you must hear this.

Today, Jerry sits down with bestselling author and multimillionaire entrepreneur Ian Prukner to reveal the truth about wealth that nobody talks about.

Ian went from working four jobs just to survive — to becoming a multimillionaire who now helps other create lives of financial freedom. How? By rewiring his beliefs about money.

You’ll learn:

• The exact thought patterns that keep you broke

• The 5 most common money lies (and how to rewrite them)

• Why wealth has nothing to do with luck — and everything to do with your subconscious

• The "T-BAR" formula that silently controls your financial future

• How to break generational cycles of poverty and shame

• Why your nervous system might be rejecting abundance

• The words and mentors that changed Ian’s life forever (and how they can change yours)

This is the episode you send to anyone who feels financially stuck or secretly believes they’re “bad with money.” It’s not just motivational — it’s transformational.

Chapters

00:00 – Welcome & Introduction  
00:59 – Before the Wealth: Ian’s Humble Beginnings  
07:47 – From Scarcity to Success: Mindset Shift  
08:23 – Wealth as a Byproduct of Identity  
08:59 – What is T-BAR? The Formula for All Results  
13:20 – The Self-Fulfilling Prophecy of Belief  
14:12 – 5 Most Common Limiting Beliefs About Money  
21:30 – Beyond the Surface: The Root of Unworthiness  
27:04 – Awareness, Reprogramming & Choosing New Beliefs  
33:58 – How Wealthy People Think Differently  
38:24 – Wealth Is Everywhere: The Myth of Scarcity  
40:05 – The Power of Asking “How Can I?”  
43:16 – Neuroscience, Curiosity & Growth  
45:08 – Growth Is Our Natural State—Even Financially  
47:32 – Your Relationship with Money = Your Experience with It  

Resources:

• Grab his bestselling books: 

  Get it here on Amazon: Byproduct 

  Get it here on Amazon:  12 Words That Change Everything 

• Connect with Ian Prukner on Instagram: @ianprukner

• The new Overcoming Shame group coaching program: LEARN MORE

• 1:1 Coaching Free strategy call: jerryhenderson.org

• Access the course "Learning How to Love Yourself" here: Access Course

• Book a free strategy call with me: Schedule Call

• Follow me on IG: @jerryahenderson

Next Steps:

• If this episode resonated, share it with someone who needs to hear it.

• Subscribe and leave a review — it helps more people discover the podcast.

• Ready to go deeper? Download the workbook or book a strategy call today.

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I am grateful you are here,
Jerry

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